THE US LIFESTYLE GROUP IS DEDICATED TO SHOWCASING THE CHANGING AMERICAN LIFESTYLE.
CELEBRATING THE CONTRIBUTIONS THAT MAKE IT UNIQUE
AND HONORING SIMILARITIES.
Contribute to help us keep the vision alive
A resource for the Modern DAD
Social media / brand development / identity
NATIONAL & GLOBAL EVENTS
EVENT IDEATION & PRODUCTION
Complete list of national US SALON events:
This series is expected to draw professionals from some of the world’s most innovative organizations and some of our favorite savvy lifestyle influencers.
THE BUSINESS SALON presented by Thrivent Financial - Los Angeles (Nov. 30, 2017)
THE FOOD & STYLE SALON presented by Thrivent Financial - Philadelphia (July 3, 2018)
THE MUSIC & ENTERTAINMENT SALON presented by Uriel Saenz Couture - Los Angeles, (Sept. 28, 2018)
Executive with diverse qualities, who embraces change and new challenges. Creative visionary and bottom line minded. The idea man. Speaker . Visionary. Making Ideas a monetizeable reality.
Most recently, Saenz was VP of Multicultural Development and Strategy for the LA Times Media Group, where he launched multiple first time products. working with brands like Jaguar, Morgan Stanley,Lincoln,Goya, UFC, among many others.
His work has been featured in Hollywood Reporter, British Vogue, Glamour, WWD, Apparel News and other media outlets including TV, Radio, Magazines and News. Uriel has parlayed his ability to effectively communicate his creativity from concept to completion.
"It takes everyone to be anyone"
Impactful execution in high pressure environments Experienced in all facets of media ranging from radio, television, major motion picture studio and new media providing an edge and unique understanding of the business overall. Demonstrated ability to identify opportunities for the development of workflow efficiency. Passion for all forms of communication and its execution from point to point. Most importantly Linda Is also a proud progressive mom.
Managing Director, USLG Content House
Editor- In- Chief - US Lifestyle Magazine
Antonio pushes for change and impact: He’s produced cross-sectional, initiatives that were first for latimes.com, namely an LGBTQ section and Hispanic-market and bilingual campaigns for Ketel One Vodka and Jose Cuervo, respectively.
Antonio was director of the branded content studio at major news publisher Tronc. He’s produced commissioned content campaigns for brands from a range of categories—from alcohol (Jose Cuervo, Ketel One, La Crema Winery, Corona) to travel (USA and global); from entertainment (BravoTV, Lionsgate, HBO, LA Philharmonic Assn.) to auto (Cadillac, BMW). Previous to becoming an expert in content, he spent time at Variety as marketing manager of strategic partnerships. His first job in L.A. was as an agent’s assistant at William Morris.
VP CREATIVE BUSINESS VENTURES
VP GLOBAL EVENTS
VP Audience Strategy
Blake Vaz is a singer, writer, musician, director, and Emmy® Award Winning producer with over 10 years experience creating digital and branded content. As the Digital Products Manager for the Tribune Company’s targeted publications, he was instrumental in the development of new digital properties, curating and creating content as the Newspaper world transitioned into a digital first strategy. His transition to the audience world started with his position as the Director of Digital Content for Walton Isaacson, ‘The Planet’s Most Interesting Agency’. Blake had the opportunity to create unique multicultural branded content for international brands like Spalding, McDonald’s, Wells Fargo and led the digital content strategy and branded content for Lexus’ Multicultural initiatives. With the traditional advertising model shifting towards digital and branded content, Blake has been successful in creating and producing award winning content for brands independently and through partnerships with digital studios like Impremedia’s IMStudio+. Blake is the founder and owner of Valagardo Productions, through which he produces branded content, commercials, films, web series and TV shows.
National Director, New Business Development
Berta Montoya is a veteran of the Finance industry. having work in organizations kike wells fargo and New york life. Currenly Montoya leads the New Business development team at Thrivent Financial. Thrivents unique approach blends faith, finances and generosity. As Christians, we're called to be good stewards of the gifts God has given.
It's not just about making more, it's about doing more – for your family and your community.
Founder / CEO
The Great Company
Carl Choi is a producer and entrepreneur, establishing a multitude of entertainment and marketing ventures in both Los Angeles and Hong Kong. He is a graduate
of USC’s Marshall School of Business. The Great Company is a creative studio producing visual, audio and experiential content through adventurous collaborations with forward-driven creators. Great ideas happen in great company.
Gay & Lesbian Entertainment Critics Association (GALECA)
After 13-plus years as Us Weekly's sole Television Critic (2003 to 2017), John Griffiths now freelances as a celebrity interviewer and/or critic for such established outlets as Emmy magazine, American Way, Los Angeles magazine & CBS Watch. He also serves as Executive Director of GALECA: The Society of LGBTQ Entertainment Critics, whose 190-plus members honor movies & TV across mainstream & LGBTQ categories via their annual Dorian Awards.
As a celeb journalist, he has profiled Nicole Kidman, Laurence Fishburne, Keanu Reeves, Ellen DeGeneres, Sandra Bullock, etc., for cover stories & features in InStyle, Glamour, Cosmopolitan, etc.
Founder- The Advertising Society
Connecting Brands with audiences using digital, technology and events. Ramirez is the Founder of the Advertising society.
The Advertising Society is a private organization serving the advertising community with the necessary tools and resources to educate and empower industry talent. We fulfill our mission by providing a professional platform for our members to connect face to face, collaborate and share life experiences.
Journalist- NewYork Magazine
Maria Elena Fernandez is an entertainment writer for New York magazine and Vulture. Fernandez has spent over a decade covering Hollywood at outlets such as the Los Angeles Times, The Daily Beast, and NBC. Before moving to the West Coast, Fernandez covered crime and courts at The Washington Post and the Atlanta-Journal Constitution. She began her career at the Sun-Sentinel in Florida. As a Cuban-American, Fernandez believes diversity is about respect and complete inclusivity. She is devoted to eradicating the term “minority.”
Business . Retail . Fashion
Principle - Resurrection School
Executive Director , Latino FIlm Institute Writter -Jane The Virgin
Rafael Agustín is a writer on the award-winning The CW show, JANE THE VIRGIN. He is a 2016 Sundance Fellow for his TV family comedy, ILLEGAL, based on his life as a former undocumented American. Agustín co-created and co-starred in the national touring, award-winning autobiographical comedy, N*GGER WETB*CK CH*NK, which received acclaim from the LA Times, New York Times, Denver Post and won awards for its advancement of social justice in the arts. Rafael Agustín currently serves as Executive Director of the Latino Film Institute Youth Cinema Project. He received his BA and MA from UCLA’s School of Theater, Film & Television and is an alumnus of the CBS Diversity Comedy Showcase.
VP General Manager
Hollywood & Highland
GM & EVP Universal Music
CruppoCampari - Milan
ESP Public Relations
. ESP Public Relations is a full service public relations, event planning, marketing, strategic and communications firm, providing an extensive range of branding and media services for a diverse roster of clients. For more than 20 years, ESP has specialized in the multicultural markets, as well as urban, mainstream, faith-based, hip-hop, corporate and non-profit organizations in every category.
Clear Sky Strategies
Focused on a servant and leadership philosophy, I have 15+ years of proven experience within government, public, corporate, and international relations. Applying decisive business leadership when organizations need to power launch or overcome a crisis. Streamlining and troubleshooting the business processes through budget and resource management with effective communications with executives and board members.
The Origins LLC
2015 ADDY regional (Texas, Louisiana, Oklahoma, Arkansas) awards in Lubbock, Texas
2014 ADDY awards in San Antonio, Texas
2009 ADDY awards in El Paso, Texas
• Ideation, Storytelling, Creative Direction, Art Direction, Design, Team Management
Founder / CEO
Executive with proven experience in developing startups within corporations. Strategic and operational oversight, due diligence, competitive analysis, as well as creating scalable success. Expertise in SaaS model software development, digital agency services, UGC niche content and aggregator platforms. Innovation through technology, new business modeling, adjacent to legacy industries; generating new revenue and audience for existing business units.
M Squared MARKETING
Marketing, Sales and Business Development Specialist
Expertise: Strategic Planning, Brand Positioning, Partnership Marketing, Media, Promotions and Events;
Create and execute integrated programs across multiple platforms including traditional media (print, radio, broadcast) and digital/social media management;
Prefer start-up and turn-around opportunities
Specialties: media/events/design/luxury/community/creative industries.
ORGANIZATIONAL PSYCHOLOGIST & INTERNATIONAL NEGOTIATION
Dr. Yasmin Davidds is an international best- selling author and negotiation expert specialized in teaching women's the intricacies of effective negotiating. As one of the top leading female negotiation experts in the U.S. and Latin America, Yasmin has trained and consulted thousands of corporate leaders in over 200 blue chip companies throughout 22 countries in the art and skill of negotiation. Her clients have ranged from senior judges to tribal leaders, from unionized prison guards to accountants, and from railroad officials to diplomatic trainees. Her practical experience includes a wide range of public and private sector efforts in Brazil, Columbia, Argentina, England, France, Spain, South Africa and the U.S. She has helped lead intervention and assistance programs to disputing parties and has advised corporate, non-profit and governmental teams on how to prepare for important negotiations.