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THIS IS YOUR AMERICAN STORY

THE US LIFESTYLE GROUP  IS DEDICATED TO SHOWCASING THE CHANGING AMERICAN LIFESTYLE.

CELEBRATING THE CONTRIBUTIONS THAT MAKE IT UNIQUE

AND HONORING SIMILARITIES. 



Contribute to help us keep the vision alive 

Media

US LIFESTYLE MAGAZINE LOGO  US LIFESTYLE GROUP  US Lifestyle US magazine lifestyle magazine USA LUX

US LIfestyle Magazine

US Lifestyle is the USLG’s aspirational & Inspirational lifestyle magazine. Showcasing the rich cultural threads weaving the American fabric. The U.S. has always been a society of many cultures, creeds and experiences. US Lifestyle Magazine is here to reflect that diversity with a forward-thinking, modern-day perspective. We’re not fools: We understand that this is not a post-racial America. And we’re not beyond labels. But know this: We are totally ready to celebrate all these communities and experiences as unquestionably American.

US Lifestyle will feature inspirational and aspirational editorial about the lives, people and stories that keep America moving forward.


Follow on instagram: 

www.instagram.com/uslifestylemag


TARGETED BRAND

US LIFESTYLE GROUP VETUS logo veteran vets military usmc army airforce navy

Living a well balanced post military life. 

www.vetuslife.com

Modad logo the resource for the Modern DAD Dad

A resource for the Modern DAD

US Lifestylegroup Openly logo lgbtq magazine gay lesbian

OPENLY is the USLG'S gender fluid product  informing and exploring LGBTQ life. 

www.OpenlyWorld.com

lux latinx logo Latinos in  Luxury around the world global latinos in Lux

LUX. LATINX explores the global latino luxury Identity. Be part of the LUX LATINX  movement. 

www.LuxLatinX.com 

GLOBAL ACTIVATIONS

NATIONAL & GLOBAL IDEATION & PRODUCTION

IN THE US 


  • MINNEAPOLIS 
  • SAN FRANCISCO 
  • LOS ANGELES 
  • SAN DIEGO
  • PHILADELPHIA
  • ST. PETTERSBURG 



AROUND THE WORLD 


  • USA 
  • PARIS 
  • MILAN 
  • MEXICO
  • SPAIN
  • ICELAND



TUSLA 2020

(THE US LIFESTYLE AWARDS )


CELEBRATING THE CONTRIBUTIONS BY A DIVERSE AMERICA . HONORING  SOME OF THE MOST UNOQUE BUSINESSES, PRODUCTS, PEOPLE , AND ORGANIZATIONS WHO CONTIBUE TO MOVE AMERICAN FORWARD .


CATEGORIES


TECHNOLOGY 

LIVING - THE SPACE MAKER 

RETAIL- 

GLOBAL AMBASSADOR 

FOOD

SPORTS

MEDIA

INSPIRATION 

LITERATURE 

PRODUCT OF THE FUTURE

ORGANIZATION

STYLE 

TV SHOW OR PERSONALITY

CHAMPION OF UNITY 

US LIFESTYLE ICON AWARD

PODCAST

EVENT 







SUBMISSIONS



EMAIL 

TUSLA@uslifestylegroup.com 


TO BECOME A SPONSOR 

EMAIL SPONSOR@uslifestylegroup.com



Executive Team

Uriel Saenz  Founder CEO

Uriel Saenz

Antonio Cuevas

Berta Montoya

Founder/ CEO 


Executive with diverse qualities, who embraces change and new challenges. Creative visionary and bottom line minded. The idea man. Speaker . Visionary. Making Ideas a monetizeable reality. 

Most recently, Saenz was VP of Multicultural Development and Strategy for the LA Times Media Group, where he launched multiple first time products. working with brands like Jaguar, Morgan Stanley,Lincoln,Goya, UFC, among many others. 

His work has been featured in Hollywood Reporter, British Vogue, Glamour, WWD, Apparel News and other media outlets including TV, Radio, Magazines and News. Uriel has parlayed his ability to effectively communicate his creativity from concept to completion. 


"It takes everyone to be anyone" 

-Uriel Saenz.

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Berta Montoya

Antonio Cuevas

Berta Montoya

CFO


Berta Montoya is a  veteran of the Finance industry. having been an executive in organizations like Wells Fargo, Thrivent Financial and New York Life. Currenly Montoya leads the New Business development team at US Lifestyle. Her unique approach blends finances and generosity. 

It's not just about making more, it's about doing more – for your family and your community.


Antonio Cuevas

Antonio Cuevas

Antonio Cuevas

Antonio Cuevas

Managing Director, Content



Antonio pushes for change and impact: He’s produced cross-sectional, initiatives that were first for latimes.com, namely an LGBTQ section and Hispanic-market and bilingual campaigns for Ketel One Vodka and Jose Cuervo, respectively.  
Antonio was director of the branded content studio at major news publisher Tronc. He’s produced commissioned content campaigns for brands from a range of categories—from alcohol (Jose Cuervo, Ketel One, La Crema Winery, Corona) to travel (USA and global); from entertainment (BravoTV, Lionsgate, HBO, LA Philharmonic Assn.) to auto (Cadillac, BMW).  Previous to becoming an expert in content, he spent time at Variety as marketing manager of strategic partnerships. His first job in L.A. was as an agent’s assistant at William Morris.  

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JOSE ANGEL CASTRO

JOSE ANGEL CASTRO

JOSE ANGEL CASTRO

VP CREATIVE BUSINESS VENTURES

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Lisa M. Berman

JOSE ANGEL CASTRO

JOSE ANGEL CASTRO

NATIONAL CONTRIBUTOR 

Art, Culture  & Style 


Lisa M. Berman is an internationally recognized “Ambassador of Wearable Art”. Based in Southern California, her expertise extends to major manufacturing and retail markets, museums and corporations in the United States Canada, Mexico, Asia and Europe. Lisa has served on the Board of Governors for OTIS College of Art & Design, as Public Relations Chair for the Textile and Costume Council at the Los Angeles County Museum of Art (LACMA), and the Museum Collection Board at Fashion Institute of Design and Merchandising (FIDM). She volunteers for Free Arts for Abused Children, STEAM projects and Art & Fashion Councils. 

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Blake Vaz

JOSE ANGEL CASTRO

Blake Vaz

VP AUDIENCE STRATEGY


 Blake Vaz is a singer, writer, musician, director, and Emmy® Award Winning producer with over 10 years experience creating digital and branded content. As the Digital Products Manager for the Tribune Company’s targeted publications, he was instrumental in the development of new digital properties, curating and creating content as the Newspaper world transitioned into a digital first strategy.   His transition to the audience world started with his position as the Director of Digital Content for Walton Isaacson, ‘The Planet’s Most Interesting Agency’. Blake had the opportunity to create unique multicultural branded content for international brands like Spalding, McDonald’s, Wells Fargo and led the digital content strategy and branded content for Lexus’ Multicultural initiatives.   With the traditional advertising model shifting towards digital and branded content, Blake has been successful in creating and producing award winning content for brands independently and through partnerships with digital studios like Impremedia’s IMStudio+.   Blake is the founder and owner of Valagardo Productions, through which he produces branded content, commercials, films, web series and TV shows. 

COMMUNICATION & MEDIA

meet the USLG Advisory Board

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Carl Choi

John Griffiths

John Griffiths

Founder / CEO 

The Great Company


Carl Choi is a producer and entrepreneur, establishing a multitude of entertainment and marketing ventures in both Los Angeles and Hong Kong. He is a graduate 

of USC’s Marshall School of Business. The Great Company is a  creative studio producing visual, audio and experiential content through adventurous collaborations with forward-driven creators. Great ideas happen in great company. 

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John Griffiths

John Griffiths

John Griffiths

COO 

Gay & Lesbian Entertainment Critics Association (GALECA)


After 13-plus years as Us Weekly's sole Television Critic (2003 to 2017), John Griffiths now freelances as a celebrity interviewer and/or critic for such established outlets as Emmy magazine, American Way, Los Angeles magazine & CBS Watch. He also serves as Executive Director of GALECA: The Society of LGBTQ Entertainment Critics, whose 190-plus members honor movies & TV across mainstream & LGBTQ categories via their annual Dorian Awards.
As a celeb journalist, he has profiled Nicole Kidman, Laurence Fishburne, Keanu Reeves, Ellen DeGeneres, Sandra Bullock, etc., for cover stories & features in InStyle, Glamour, Cosmopolitan, etc. 

Max Ramirez

Max Ramirez

Maria Elena Fernandez

Maria Elena Fernandez

Founder- The Advertising Society 


Connecting Brands with audiences using digital, technology and events. Ramirez is  the Founder of the Advertising society.

The Advertising Society is a private organization serving the advertising community with the necessary tools and resources to educate and empower industry talent. We fulfill our mission by providing a professional platform for our members to connect face to face, collaborate and share life experiences.  

Maria Elena fernandez

Maria Elena Fernandez

Maria Elena Fernandez

Maria Elena Fernandez

Journalist- NewYork Magazine 

Maria Elena Fernandez is an entertainment writer for New York magazine and Vulture. Fernandez has spent over a decade covering Hollywood at outlets such as the Los Angeles Times, The Daily Beast, and NBC.  Before moving to the West Coast, Fernandez covered crime and courts at The Washington Post and the Atlanta-Journal Constitution.  She began her career at the Sun-Sentinel in Florida. As a Cuban-American, Fernandez believes diversity is about respect and complete inclusivity.  She is devoted to eradicating the term “minority.”

lorrie Ivas , Santa Monica College , Otis , FIDM

Lorrie Ivas

Maria Elena Fernandez

Lorrie Ivas

Proffessor

Business . Retail . Fashion

Catalina Saenz

Catalina Saenz

Catalina Saenz

Catalina Saenz

Principle - Resurrection School

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Rafael Agustin

Catalina Saenz

Catalina Saenz

Executive Director , LFI 

Writter -Jane The Virgin

 

Rafael Agustín is a writer on the award-winning The CW show, JANE THE VIRGIN. He is a 2016 Sundance Fellow for his TV family comedy, ILLEGAL, based on his life as a former undocumented American. Agustín co-created and co-starred in the national touring, award-winning autobiographical comedy, N*GGER WETB*CK CH*NK, which received acclaim from the LA Times, New York Times, Denver Post and won awards for its advancement of social justice in the arts.  Rafael Agustín currently serves as Executive Director of the Latino Film Institute Youth Cinema Project.  He received his BA and MA from UCLA’s School of Theater, Film & Television and is an alumnus of the CBS Diversity Comedy Showcase.  

 


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Ed Murphy

Catalina Saenz

Ed Murphy

VP General Manager 

Hollywood & Highland 

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Gustavo Lopez

Edwin Hincapie

Edwin Hincapie

GM & EVP Universal Music 

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Edwin Hincapie

Edwin Hincapie

Edwin Hincapie

Trade Marketing

CruppoCampari - Milan 

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Cinthia Rivas

Edwin Hincapie

Cinthia Rivas

Global MUA 

MAC Cosmetics 

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Edna Sims Bruce

Edna Sims Bruce

Edna Sims Bruce

Owner 

ESP Public Relations 


 . ESP Public Relations is a full service public relations, event planning, marketing, strategic and communications firm, providing an extensive range of branding and media services for a diverse roster of clients. For more than 20 years, ESP has specialized in the multicultural markets, as well as urban, mainstream, faith-based, hip-hop, corporate and non-profit organizations in every category.  

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Alexander Kim

Edna Sims Bruce

Edna Sims Bruce

Director 

Clear Sky Strategies 


Focused on a servant and leadership philosophy, I have 15+ years of proven experience within government, public, corporate, and international relations. Applying decisive business leadership when organizations need to power launch or overcome a crisis. Streamlining and troubleshooting the business processes through budget and resource management with effective communications with executives and board members.

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Juan Pena

Edna Sims Bruce

Juan Pena

CCO, President 

The Origins LLC


Judge:
2015 ADDY regional (Texas, Louisiana, Oklahoma, Arkansas) awards in Lubbock, Texas
2014 ADDY awards in San Antonio, Texas
2009 ADDY awards in El Paso, Texas

Specialties:
• Ideation, Storytelling, Creative Direction, Art Direction, Design, Team Management 

Maggie Louie

Maggie Louie

Dr. Yasmin Davidds

Marcie Maxfield

Founder / CEO 

DEV/CON DETECT


 Executive with proven experience in developing startups within corporations. Strategic and operational oversight, due diligence, competitive analysis, as well as creating scalable success. Expertise in SaaS model software development, digital agency services, UGC niche content and aggregator platforms. Innovation through technology, new business modeling, adjacent to legacy industries; generating new revenue and audience for existing business units. 

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Marcie Maxfield

Dr. Yasmin Davidds

Marcie Maxfield

Partner 

M Squared  MARKETING 


Marketing, Sales and Business Development Specialist

Expertise: Strategic Planning, Brand Positioning, Partnership Marketing, Media, Promotions and Events;

Create and execute integrated programs across multiple platforms including traditional media (print, radio, broadcast) and digital/social media management;

Prefer start-up and turn-around opportunities

Specialties: media/events/design/luxury/community/creative industries.

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Dr. Yasmin Davidds

Dr. Yasmin Davidds

Dr. Yasmin Davidds

ORGANIZATIONAL PSYCHOLOGIST & INTERNATIONAL NEGOTIATION 


Dr. Yasmin Davidds is an international best- selling author and negotiation expert specialized in teaching women's the intricacies of effective negotiating. As one of the top leading female negotiation experts in the U.S. and Latin America, Yasmin has trained and consulted thousands of corporate leaders in over 200 blue chip companies throughout 22 countries in the art and skill of negotiation. Her clients have ranged from senior judges to tribal leaders, from unionized prison guards to accountants, and from railroad officials to diplomatic trainees. Her practical experience includes a wide range of public and private sector efforts in Brazil, Columbia, Argentina, England, France, Spain, South Africa and the U.S. She has helped lead intervention and assistance programs to disputing parties and has advised corporate, non-profit and governmental teams on how to prepare for important negotiations.